Already there has been talk in many venues of a 2022 edition of Fruit Attraction full of satisfaction: Madrid was also a must-see showcase for the world of berries, with producers and importers from all over the world coming together to meet and strengthen their position in the market.
Already at the entrance a huge video wall welcomed visitors with a large blueberry Cupla, the variety developed by Spain's Cuna de Platero.
Then in the driveways to the pavilions, Britain's BerryWorld invited attendees to talk about berries at their booth with striking posters.
Upon entering the pavilions, the presence of berries was clearly visible, with large displays of fruits in the producing companies and plenty of places to sit and talk about their business and production programs.
BERRIES AT FRUIT ATTRACTION
Companies exhibiting berries also included Driscoll's, Freson de Palos, Plus Berries, Cuna de Platero, Royal, Planasa, Livie (Sekoya), Fall Creek, Berry Gardens, Good Berry, Borja, Ideal Fruits, ByBlue, Nova Siri Genetics, Agronom Berries, Advanced Berry Breeding, OzBlue, Onubafruits, G-Berries, Calinda, Bionest, Family Tree, Emco-Cal, Apofruit, Euroberry in addition to the institutional presences of the Fruits from Chile, South Africa and Peru booths where dozens of overseas producers gathered.
Here is an overview of the main stands of the berries supply chain at Fruit Attraction 2022: