In the past weeks, the berry sector noted record Peruvian blueberry volumes that were well absorbed by the European market, ongoing large‑scale expansion of hydroponic tunnels for raspberries and blackberries in Poland, and continued visibility of import supply dynamics in retail channels. These developments reflect strong demand and strategic cultivation trends in soft fruit.
Markets & Production
Record Peruvian blueberry volumes absorbed well by European market
Source: FreshPlaza.it — Date: 26 November 2025
Blueberry production from Peru in 2025 achieved record export volumes to Europe, with an increase of 48% over prior periods. The strong market uptake demonstrates that European demand continues to grow robustly and that additional volumes have been integrated without significant price pressure. Industry observers note that emerging markets offer new opportunities, reinforcing confidence in long‑term growth of berries in global consumption and trade.
Hydroponic tunnel expansion for raspberries and blackberries in Poland
Source: FreshPlaza.com — Date: 26 November 2025
A major Polish soft fruit producer is significantly expanding its hydroponic tunnel acreage for raspberries and blackberries, targeting almost 50 hectares. The controlled environment system boosts climate management and irrigation efficiency, helping deliver consistent, premium quality berries. This project reflects a broader European shift toward protected cultivation technologies aimed at strengthening supply reliability and capturing high‑value market windows.
Commercial Situation
Market observers report shelves stocked with imported blueberries, blackberries and raspberries
Source: MyFruit.it — Date: 4 December 2025
Market observers report abundant supplies of imported blueberries, blackberries, and raspberries on retail shelves, with blackberry prices trending downward and a variety of origins represented. While certain categories such as currants remain primarily local, the winter berry assortment continues to be shaped by import sourcing. Retailers and category managers remain focused on assortment mix, pricing, and supply stability during the off‑peak season.
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