Key themes emerge on kiwi berries, the global blueberry market and Asia’s consumption surge. Highlights include the launch of the kiwi berry season in Oregon, global blueberry market prospects, and booming demand in Asia. These are trends to watch in the coming weeks.
New & Emerging Berries
Kiwi berry season kicks off in Oregon with new packaging
Homegrown Organic Farms launches its 2025 Little Pranksters™ kiwi berry season with expanded supply and a new top‑seal package that enhances shelf life and shelf appeal. The format helps reduce plastic and accentuates fruit visibility. It is a case of how niche varieties can integrate into the small fruit world. (Source: FreshPlaza.com, 16 September 2025)
Global Blueberry Market & Trade
Global blueberry overview 2024/25: imports, supply & pricing
HortDaily reports that the 2024/25 campaign in Spain closed with declines in strawberry, raspberry, blackberry output, but with blueberry exports rising. Imports from Peru and South Africa help maintain equilibrium in the European market. Prices are currently high, though anticipated to soften as shipment volumes increase. (Source: HortDaily.com, today)
Consumer Trends & Asian Markets
Asia: China becomes world’s second‑largest blueberry market
A recent FruitNet article notes China is now the world’s second largest market for blueberries, registering ~40% annual growth. The strong demand boost supports import and local production strategies. This is a significant indicator for those targeting the Asian small fruit opportunity. (Source: FruitNet.com, 2 October 2025)
Image by Mohamed Hassan from Pixabay
