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13 Jul 2020

BLUEBERRIES: THE FUTURE IN 7 GLOBAL TRENDS

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Fall Creek unveils SEKOYA Nova blueberry at Fruit Logistica 2026

Fall Creek unveils SEKOYA Nova ‘FC15-173’ high-chill blueberry at Fruit Logistica 2026 in Berlin. Focus on shelf life, fruit size and grower benefits from Eugene, Oregon.

Retail

Prices

E-commerce berry prices in Italy: +4.1% raspberries, -4.5% blueberries

Week 46/2025: raspberries up 4.1%, blueberries -4.5%, blackberries -1.4%. Red currants steady and retail assortment led by blueberries with 37% of total references.