Italian Berry

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13 Jul 2020

BLUEBERRIES: THE FUTURE IN 7 GLOBAL TRENDS

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Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

Retail 

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Italy E-commerce: blueberries -3.1%, blackberries +1.7% in week 42/2025
In week 42/2025, prices of berries in Italian online retail: -3.1% blueberries, +1.7% blackberries, +0.9% raspberries. Redcurrants stable, assortment slightly down.