No. 9 of Berry Area Magazine is out now — a special edition published on the occasion of the Berry Area at Macfrut 2025, taking place in Rimini from May 6 to 8. The magazine features technical and strategic insights into a constantly evolving sector that is increasingly at the heart of modern production and distribution.
The new issue opens with a consumption analysis: in Italy, berries have exceeded €232 million in spending, a figure that rises to €620 million when strawberries are included. Consumers value the taste, convenience, and nutritional benefits of these products, but are increasingly demanding consistent quality, clear identity, and traceability.
The magazine explores the solutions adopted throughout the entire supply chain: from genetic research for resilient and nutraceutical varieties to circular packaging in line with the new European sustainability reporting regulation (CSRD). Ample space is dedicated to automatic sorting and grading technologies, retail positioning strategies, sensory analysis, and changing consumer preferences.
The magazine also previews the content of the upcoming Berry Area at Macfrut, a thematic platform that will host companies, innovations, varietal projects, and opportunities for discussion on research, cultivation, logistics, and consumption. An integrated vision that spans the entire product cycle, from nursery to shelf.
The publication will be distributed at the trade fair and online in digital format, with the goal of providing industry professionals with an authoritative and practical overview of the present and future of berries.
