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27 Apr 2026

Berry Area 2026: browse and download the presentations

16

Technical session

Advanced diagnostic tools for berry crop management

Jorge Duarte (Hortitool Consulting)

The future of raspberries & blackberries: new genetic frontiers

Jorge Duarte (Hortitool Consulting)

Blueberries in a global market: implications for growers

Marco R. Butera (BetterBerries)

In soil or in pots? Designing a modern production system for blueberries

Marco R. Butera (BetterBerries)

Management of abiotic stress in blueberry using glycine betaine and specific polyphenols

Fernando Diez Fontecilla (Nutraktis)

Advanced protocols for organic blueberry fertilization in open field and soilless systems

Michele Ghezzi

Market session

State of the global blueberry industry

Mario Steta (IBO - International Blueberry Industry)

The Italian berry shopper: purchase behaviour and trends

Valeria Giachino (YouGov)

Global expansion: blueberries as a cross-border market opportunity

Mario Steta (IBO - International Blueberry Organization)

Blueberry focus

Blueberry production, unlocking opportunities, overcoming challenges together

Mario Steta (IBO - International Blueberry Organization)

Varietal strategy: aligning genetics with profitability

Jorge Duarte (Hortitool Consulting)

Georgia: Europe's premier emerging blueberry supplier

Shota Tsukoshvili, Tornike Phanjavidze (Georgia Blueberry Growers Association)

Presentation of the XIV International Rubus and Ribes Symposium (ISHS)

Paolo Zucchi (Sant'Orsola)

Presentation of the XII International Symposium on Kiwifruit (ISHS)

Bartolomeo Di Chio (Università della Basilicata)

Presentation of the XI International Strawberry Symposium (ISHS)

Eva Vanmarcke (Coöperatie Hoogstraten)

Presentation of the XIV International Vaccinium Symposium (ISHS)

Xiaomin Wang (Agriculture Academy of Nanjing)

Berry focus

Berries: Italian surfaces stable, market on the rise. Analysis of a high added value industry

Tomas Bosi (CSO Italy)

Research session

Can digital phenotyping boost strawberry breeding value?

Patrizia Zamberletti (Hiphen)

New breeding techniques are becoming a competitive necessity

Bruno Mezzetti (Università Politecnica delle Marche)

From breeding to market: the future of strawberries

Alice Patella (CIV Consorzio Italiano Vivaisti)

Sant'Orsola: alternative solutions for managing pots for berries

Daniela Mott (Sant'Orsola)

In vitro propagation of berry crops: between technical innovation and critical issue management

Massimiliano Meneghini (Battistini Vivai)

Production of strawberry mother plants from in vitro material: opportunities and outlook

Valentina Morresi (Salvi Vivai)

The “Qualità Vivaistica Italia” certification: a quality standard supporting phytosanitary protection in berry nurseries

Clara Contaldo (CAV CIVI Italia)

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Wild strawberries from Sicily enjoying the strong Christmas market

As always in the pre-Christmas weeks, prices are peaking these days, even reaching double the usual amount.

Retail

German retailer stops Chilean blueberries with a very short notice

With a very short notice, one of the major German supermarkets has abruptly suspended the supply of blueberries sourced from Chile. Chilean operators are deeply concerned that this decision could have a snowball effect on other German retailers.