What makes berries so special in the eyes of consumers? Why does their presence on the table seem to tell a story beyond a simple food choice?
A two-voice conversation — between Manuela Soressi, journalist for Sole24Ore and food expert, and Laura Maragliano, editor-in-chief of the monthly magazine Sale & Pepe — will guide us in discovering a category of products that, despite their tiny size, carry meanings, emotions, and trends far greater than one might expect.
An opportunity for those working in the agri-food sector, for communication professionals, for the curious, and for cooking enthusiasts. Without giving too much away, we can say there will be talk of perceptions, habits, values, and lifestyles. Above all, a new perspective will open on a rapidly evolving category, capable of inspiring choices, narratives, and strategies.
In a context where food is no longer just nutrition but self-expression, berries become part of a broader conversation about wellness, aesthetics, sustainability, and everyday pleasure. Understanding their language and dynamics is now more crucial than ever for those who want to tap into the new codes of consumption and help shape a food narrative that can move, inform, and guide.
An unmissable event for those who want to understand what really lies behind the success of berries. And perhaps, also behind a simple punnet of blueberries.
Images: Freepik - Jesper Marker from Pixabay
Berry AreaThis article is part of a series dedicated to Berry Area in co-operation with Macfrut 2025. This content is in support of the event which will take place May 6-8, 2025 in Rimini Expo Centre, where the Berry Area stands as a reference point for all those seeking innovative solutions for the production and marketing of berries. 👉 Learn more about the Berry Area at this link. |
