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Breeding
29 Apr 2026
The strawberry variety showcase curated by CREA at the Berry Area
CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).
Export
29 Apr 2026
Lollobrigida. Export of strawberry plants to Brazil: an extraordinary achievement for Italy
Brazil opens its market to Italian strawberry plants, marking a key step for exports and nurseries. After years of talks, companies gain access to a strategic and fast-growing market.
Costs
29 Apr 2026
Berry supply chain under pressure: collaboration becomes critica
UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.
Markets
28 Apr 2026
Blueberries 2026: confidence in demand, but costs and labour weigh heavily
The survey reveals a sector geared towards growth, but one that remains subject to significant cost pressures and structural challenges in production.
Prices
28 Apr 2026
Berries in Italy: assortment drop and retail price trends in online GDO week 18/2026
In week 18/2026, berry assortments in Italy’s online retail dropped by 14%. Full analysis of retail prices per kg by product and retailer, with comparison to the previous week.
Events
27 Apr 2026
Strawberries: market, varieties and quality 2026 update
The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences
Production
27 Apr 2026
Fragola Expo Basilicata 2026: the curtain falls on a record-breaking event, which was hosted in Policoro in 2026
Donato Antonio Sabato: “Synergy wins the day”. The 2027 edition will take place in Scanzano Jonico on 24 and 25 April.
Markets
27 Apr 2026
Berries 2025–2026: blueberry quality and postharvest challenges across USA, EMEA and LatAm
2025–2026 berries season analysis: blueberry quality, postharvest issues and logistics challenges across USA, EMEA and Latin America in an increasingly complex global supply chain.
Events
25 Apr 2026
Berry Area 2026 turned into the Happy Hour of the berry industry
During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.
Health
25 Apr 2026
South American superfruits: mortiño, acerola, açaí
Mortiño, Andean blackberry, acerola and açaí: South American berries rich in antioxidants, vitamin C and polyphenols driving the functional superfruit trend.
Breeding
24 Apr 2026
Nova Siri Genetics reaps success from participation to Berry Area 2026
Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.
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