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Consumption 

Strawberries: steady, sustained growth pushes Italian household spending up to €19 million-image

01 Apr 2026

Strawberries: steady, sustained growth pushes Italian household spending up to €19 million
The number of households making purchases is growing, market penetration is rising, total volumes are increasing significantly, and value has reached a new high

Markets 

BerryWorld focuses on health: global campaign launched to highlight the benefits of berries-image

01 Apr 2026

BerryWorld focuses on health: global campaign launched to highlight the benefits of berries
BerryWorld launches a global campaign highlighting blueberry and berry health benefits, focusing on immunity, hydration, gut health and weight management trends in 2026.

Prices 

Global blueberry prices decline by 1% in week 14, with drops in premium and organic segments-image

01 Apr 2026

Global blueberry prices decline by 1% in week 14, with drops in premium and organic segments
In week 14/2026, the global blueberry price index declined by 1%. Premium and organic segments dropped, discount remained stable, while standard recorded a slight increase.

Consumption 

Currants in Italy 2025: buyer numbers and volumes are recovering, but purchasing intensity remains low-image

31 Mar 2026

Currants in Italy 2025: buyer numbers and volumes are recovering, but purchasing intensity remains low
In 2025, the currant market in Italy is showing signs of recovery compared with 2024, but within a five-year outlook that remains fragile.

Markets 

The Chilean blueberry season has come to a close with a rise in exports of almost 3%-image

31 Mar 2026

The Chilean blueberry season has come to a close with a rise in exports of almost 3%
Chile blueberry exports for 2025-26 rise by 2.7%, led by strong demand in Europe. New varieties expand, traditional decline, while frozen blueberries record a sharp increase globally.

Prices 

Online berry prices in Italy: blackberries +4.4% lead retail trends week 14/2026-image

31 Mar 2026

Online berry prices in Italy: blackberries +4.4% lead retail trends week 14/2026
In week 14/2026, online berry prices in Italian retail show blackberries rising (+4.4%), declines for raspberries and blueberries, while red currants remain stable overall.

Consumption 

Blackberries in Italy 2025: buyer numbers and value are rising, but purchasing intensity is declining-image

30 Mar 2026

Blackberries in Italy 2025: buyer numbers and value are rising, but purchasing intensity is declining
The blackberry market is growing mainly due to an expansion of the buyer base and a rise in average prices, rather than an increase in spending per buyer.

Markets 

Huelva strawberries Spain: rising supply before Easter with promotions and variable prices-image

30 Mar 2026

Huelva strawberries Spain: rising supply before Easter with promotions and variable prices
Strawberry supply from Huelva, Spain rebounds. Rising availability, variable prices, and more promotions ahead of Easter boost demand.

Health 

Strawberries and berries: scientific benefits for heart, metabolism and inflammation health-image

28 Mar 2026

Strawberries and berries: scientific benefits for heart, metabolism and inflammation health
Strawberries and berries support cardiovascular health and metabolism. Studies show benefits on inflammation, blood sugar and oxidative stress thanks to polyphenols.

Consumption 

Italy’s raspberry market in 2025: more buyers, recovering volumes and record value-image

27 Mar 2026

Italy’s raspberry market in 2025: more buyers, recovering volumes and record value
The Italian Berry-YouGov analysis of the raspberry market in Italy indicates strong growth in the number of buyers and volumes on the rise in 2025

Markets 

AgroBlu launches Sicilian winter blueberries: production from December to May targeting 30% of the Italian market-image

27 Mar 2026

AgroBlu launches Sicilian winter blueberries: production from December to May targeting 30% of the Italian market
AgroBlu launches premium Sicilian blueberries from December to May, with short supply chain, low-chill varieties and fast delivery to Italian retail.