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Production 

Storms devastate berry crops in Portugal, Spain and Morocco as production collapses-image

12 Mar 2026

Storms devastate berry crops in Portugal, Spain and Morocco as production collapses
Eleven storms have devastated strawberry, raspberry and blueberry crops in Portugal, Spain and Morocco, slashing production, damaging farms and pushing berry prices higher across markets.

Markets 

Belgium: BelOrta launches strawberry season with first sales of Belgian Lady Emma and Sonsation-image

11 Mar 2026

Belgium: BelOrta launches strawberry season with first sales of Belgian Lady Emma and Sonsation
In Belgium, BelOrta officially opens the strawberry season with the first 2026 sales. The varieties Lady Emma and Sonsation lead early supply as the cooperative targets over 11 million kg.

Prices 

Global blueberry price index +1.7% in week 11/2026 across monitored online retailers-image

11 Mar 2026

Global blueberry price index +1.7% in week 11/2026 across monitored online retailers
The global index of online blueberry prices increased by 1.7% in week 11/2026. Organic blueberries recorded the strongest growth (+4.48%), while premium, standard and residue-free segments showed smaller changes.

Events 

Portugal: Santarém hosts the 14th National Blueberry Growers Meeting on the future of the sector-image

10 Mar 2026

Portugal: Santarém hosts the 14th National Blueberry Growers Meeting on the future of the sector
In Santarém, Portugal, the 14th National Blueberry Growers Meeting brings together international experts to discuss innovation, fruit quality, postharvest management and market trends.

Prices 

Online berry prices in Italy: blueberries +5.3%, red currants +2.9% in week 11/2026-image

10 Mar 2026

Online berry prices in Italy: blueberries +5.3%, red currants +2.9% in week 11/2026
Online retail berry prices in Italy rise in week 11 of 2026, led by blueberries (+5.3%). Red currants (+2.9%) and raspberries (+2.1%) also increase. Overview of weekly price changes in the sector.

Events 

Three global berry leaders unite breeding innovation with market demand in the EMEA region-image

09 Mar 2026

Three global berry leaders unite breeding innovation with market demand in the EMEA region
Fall Creek, Planasa and Fresh Forward align industry events in EMEA to connect breeding innovation, varietal development and market demand across the berry value chain.

Events 

Italian Women in Berries: competence, vision and the future of the supply chain-image

08 Mar 2026

Italian Women in Berries: competence, vision and the future of the supply chain
For International Women’s Day 2026, Italian Berry gathers the voices of women in berries, highlighting competence, innovation, growth and cultural change.

Health 

Berries and health: blueberries and currants support memory, heart and metabolism-image

07 Mar 2026

Berries and health: blueberries and currants support memory, heart and metabolism
Blueberries, red currants and aronia are rich in polyphenols and antioxidants. Research shows berries may support cognitive function, cardiovascular health and metabolic balance.

Markets 

Hans Widmann: "Selling blueberries is the easiest thing in the world"-image

06 Mar 2026

Hans Widmann: "Selling blueberries is the easiest thing in the world"
Interview with Hans Widmann on the global blueberry market: booming demand, discount pricing strategies and the labour crisis in Europe.

Marketing 

Fresón de Palos presents its new collaboration with Disney and launches new designs for the 2026 campaign-image

06 Mar 2026

Fresón de Palos presents its new collaboration with Disney and launches new designs for the 2026 campaign
Fresón de Palos unveils new Disney-themed strawberry packaging in Spain for the 2026 campaign, strengthening brand appeal and family-focused fruit consumption.

Prices 

Global blueberry prices index rises 1.3% in week 10-image

06 Mar 2026

Global blueberry prices index rises 1.3% in week 10
The global blueberry price index increased by 1.3% in week 10 of 2026. Premium segment surged (+12.53%), while zero-residue remained stable.