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Events 

Webinar Berry Trend 2026: the full video-image

28 Sep 2026

Webinar Berry Trend 2026: the full video
Data, trends and key players in the berry industry to understand how to accelerate the growth in Italy and bridge the gap with mature markets like UK.

Marketing 

From product to lifestyle: unlocking the potential of berries in Italy-image

28 Sep 2026

From product to lifestyle: unlocking the potential of berries in Italy
Linking berries to everyday routines—from sports nutrition and children’s snacks to a break at work—is key to growing the market.

Health 

Cranberries and recurrent cystitis: can they really help prevent urinary tract infections?-image

26 Sep 2026

Cranberries and recurrent cystitis: can they really help prevent urinary tract infections?
Cranberry and recurrent cystitis: studies suggest a possible role in preventing urinary tract infections, but not as a treatment for an active cystitis episode.

Markets 

Berries in Italy: between untapped potential and the challenges facing large-scale retail-image

25 Sep 2026

Berries in Italy: between untapped potential and the challenges facing large-scale retail
According to An. Medici (Multicedi), for strawberries, it is necessary to “seasonalise the value, not just the product”. Blueberries flagship of the category.

Consumption 

Berries in Italy: three questions for the next stage of retail growth-image

25 Sep 2026

Berries in Italy: three questions for the next stage of retail growth
A Berry Trend 2026, Thomas Drahorad esamina consumi, calendario delle fragole e segmentazione dell’assortimento berries nella GDO italiana.

Marketing 

Driscoll’s opens a pop-up shop in London dedicated to raspberries-image

25 Sep 2026

Driscoll’s opens a pop-up shop in London dedicated to raspberries
For three afternoons, in the Soho neighbourhood, Driscoll’s offered free raspberries in a shop modelled on traditional British sweet shops.

Prices 

Blueberries, global price index rises 1.9% in W39/2026 across major international retail markets-image

25 Sep 2026

Blueberries, global price index rises 1.9% in W39/2026 across major international retail markets
The global blueberry price index rose 1.9% in W39/2026, with gains for organic, premium and standard products across major international retail markets tracked.

Marketing 

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer-image

24 Sep 2026

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer
Place of origin, brand humanisation and handwritten typefaces influence perceived value, price sensitivity and purchasing behaviour.

Prices 

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores-image

24 Sep 2026

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores
Berry prices rise across Florence retail stores: blueberries average €18.87/kg, blackberries €24.12/kg, while product quality varies across the surveyed stores.

Events 

Berry Trend 2026: three questions about growth in Italy’s berry market-image

23 Sep 2026

Berry Trend 2026: three questions about growth in Italy’s berry market
On 25 September, Berry Trend will examine consumption, strawberry availability and retail assortments in Italy.

Breeding 

Premium strawberries: Culta tests its AI-assisted model beyond Asia-image

23 Sep 2026

Premium strawberries: Culta tests its AI-assisted model beyond Asia
The Japanese breeder aims to take its premium strawberries beyond Asia. The test is whether its varieties and business model can scale.