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Berries
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Events
23 Mar 2026
The event calendar of the 2026 Berry Area
The programme includes five thematic sessions: Technology, Market, Blueberry Focus, Strawberry Focus and Research; it will be held in the Berry Arena, Hall B2.
Markets
23 Mar 2026
Peru blueberries: export growth and premium varieties boom across Lima, Ica and key regions
Peru strengthens its global blueberry leadership with rising exports, premium varieties expansion and growing cultivated areas in Lima and Ica reshaping the market.
Health
21 Mar 2026
Mangiare fragole aiuta cuore e glicemia: cosa dice la ricerca
Strawberries improve insulin sensitivity, lipids and inflammation. Regular intake supports cardiometabolic health and helps reduce long-term chronic disease risk.
Production
20 Mar 2026
Portugal grew fast. Now It must grow well
Portugal’s blueberry sector has grown rapidly but now faces new challenges. ENPM 2026 marks a shift from expansion to quality, focusing on innovation, global markets and strategy.
Prices
20 Mar 2026
Berries in Brescia retail: high prices and wide assortment across supermarkets – March 2026
Brescia supermarkets show steady berry assortment but high prices: Chilean blueberries lead, raspberries and blackberries remain expensive. Retail Observatory data updated to March 2026.
Markets
20 Mar 2026
Press review: market tensions and varietal innovation
Over the past two weeks, the soft fruit sector has been characterised by limited supply and high prices.
Consumption
19 Mar 2026
“Een handje zomer”: a Dutch campaign to boost berry consumption among young adults
In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.
Marketing
19 Mar 2026
Sell by date on blueberries: is Tosano launching a new trend?
A new label format for Tosano: greater transparency for consumers, but also new challenges for the supply chain in terms of quality, logistics and surplus stock
Production
18 Mar 2026
Optimising blueberry production: an interview with Sebastián Ochoa on best agronomic practices
Sebastian Ochoa’s exclusive guide for blueberry growers who wish to compete in high-value markets by meeting high quality standards
Prices
18 Mar 2026
Global blueberry prices rise by +4.8% in week 12/2026
Global blueberry prices rise by 4.8% in week 12/2026, driven by strong growth in the standard segment and overall positive retail trends.
Production
17 Mar 2026
Analysis of strawberry varietal distribution in Huelva: trends and outlook for the 2025/2026 season
The evolution of Huelva’s strawberry varietal landscape, the European hub of berries production, continues to show marked dynamism.
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