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Technologies 

Robotics in small fruits: from the lab to the field-image

23 May 2026

Robotics in small fruits: from the lab to the field
Labour shortages, rising costs, tighter quality standards. European berry producers know the pressure well. Robots are no longer a distant promise.

Health 

Blackberries and black mulberry: nutrients, antioxidants and berry health benefits for wellness-image

23 May 2026

Blackberries and black mulberry: nutrients, antioxidants and berry health benefits for wellness
Discover the nutritional benefits of blackberries and black mulberry: fiber, vitamins, anthocyanins and natural antioxidants supporting metabolism, heart, brain and long-term daily wellness.

Production 

Blueberries: soil or substrate, the technical choice that determines profitability and risk plantation-image

22 May 2026

Blueberries: soil or substrate, the technical choice that determines profitability and risk plantation
The choice between soil cultivation and substrate cultivation can no longer be viewed as a simple agronomic option.

Markets 

Berries: global markets, retail strategies and production costs in the weekly press review-image

22 May 2026

Berries: global markets, retail strategies and production costs in the weekly press review
Markets, premium blueberries and raspberries, production costs and branding: this week’s top international news on berries.

Retail 

German strawberry growers warn Netto against retail dumping-image

21 May 2026

German strawberry growers warn Netto against retail dumping
German fruit growers criticize aggressive strawberry promotions at €2.49 per 500g, warning of unsustainable prices and rising import dependence.

Marketing 

Mario Steta: the Driscoll’s model between genetics, brand and value creation-image

21 May 2026

Mario Steta: the Driscoll’s model between genetics, brand and value creation
“The value of Driscoll’s berries stems from the consumer experience, not just the product”

Breeding 

Artificial intelligence in plant breeding: new strawberry varieties in half the time and more precise selection-image

21 May 2026

Artificial intelligence in plant breeding: new strawberry varieties in half the time and more precise selection
AI processes unprecedented volumes of genomic, phenotypic and environmental parameters to address historical bottlenecks in varietal improvement.

Prices 

Berries in Turin retail stores: wide assortment, good quality and low prices in urban retail-image

21 May 2026

Berries in Turin retail stores: wide assortment, good quality and low prices in urban retail
Turin’s berry retail survey reports a broad supermarket range, good quality, recent lots and low prices for blueberries, raspberries, blackberries and red currants in 19 urban retail stores.

Retail 

Berries at Conad: private label, range and quality are driving the new phase-image

20 May 2026

Berries at Conad: private label, range and quality are driving the new phase
Maurizio Cristoni (Conad): the driving role of private-label and the need to rethink product ranges, packaging formats and in-store displays.

Library 

Blåbär, science, culture and market of the European wild lowbush blueberry-image

20 May 2026

Blåbär, science, culture and market of the European wild lowbush blueberry
Blåbär is a botanical handbook, a monograph on the blueberry, and above all a book that offers an in-depth exploration of the European wild lowbush blueberry.

Production 

How to earn CHF 4,500 a month picking blueberries in Switzerland-image

20 May 2026

How to earn CHF 4,500 a month picking blueberries in Switzerland
Blueberry picking in Switzerland is listed by international recruitment platforms as one of the most sought-after seasonal opportunities for 2026.