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Production 

Switzerland: positive harvest forecasts for berries in summer 2026-image

03 Jul 2026

Switzerland: positive harvest forecasts for berries in summer 2026
With the exception of blackberries, harvest estimates are higher than last year’s for all varieties, partly due to the increase in the area under cultivation.

Varieties 

Capron Royal strawberry: the heritage variety that appeals to niche markets-image

03 Jul 2026

Capron Royal strawberry: the heritage variety that appeals to niche markets
Traditional, aromatic and not well suited to long supply chains: Capron Royale muscat strawberry is a product best suited direct sales and specialist ranges.

Prices 

Berries in Genoa retail market: mid-high prices, good quality and first Romanian blueberries-image

03 Jul 2026

Berries in Genoa retail market: mid-high prices, good quality and first Romanian blueberries
Across Genoa stores, berries remain a local category: good quality, mid-high prices, Italian and Romanian blueberries, scarce raspberries, and mostly Italian blackberries.

Consumption 

UK strawberries: supermarkets, varieties and quality in The Guardian’s test-image

02 Jul 2026

UK strawberries: supermarkets, varieties and quality in The Guardian’s test
A Guardian survey of strawberries sold in British supermarkets reveals a mature, segmented market with great emphasis on variety, origin, taste and transparency

Prices 

Global blueberry prices up 3% in week 27/2026 as standard segment drives retail list growth-image

02 Jul 2026

Global blueberry prices up 3% in week 27/2026 as standard segment drives retail list growth
The global blueberry price index rises by 3.01% in week 27/2026: standard gains 4.62%, premium is positive, discount stable and organic declines in the retail panel this week.

Consumption 

Moldy strawberries: what consumer reviews reveal about berries-image

01 Jul 2026

Moldy strawberries: what consumer reviews reveal about berries
Facebook reviews on moldy strawberries highlight consumer expectations and shelf-life challenges for berries.

Marketing 

UK berry growers challenge junk food ad loophole in outdoor spaces near children across streets-image

30 Jun 2026

UK berry growers challenge junk food ad loophole in outdoor spaces near children across streets
In the UK, British Berry Growers urges a ban on outdoor junk food advertising and promotes berries to protect children’s healthy eating on the school journey on UK roads now.

Prices 

Berries online in Italy: grocery e-commerce prices fall in week 27/2026, blueberries down 4.5%-image

30 Jun 2026

Berries online in Italy: grocery e-commerce prices fall in week 27/2026, blueberries down 4.5%
In week 27/2026, berry prices in Italy’s online grocery market fell by 3.3%. Blueberries dropped 4.5%, raspberries 3.3% and blackberries 2.4%, fuelling the overall price drop.

Marketing 

Private labels and national brands: when it comes to soft fruits, price remains the key factor-image

29 Jun 2026

Private labels and national brands: when it comes to soft fruits, price remains the key factor
In Europe, private labels are growing in volume: for soft fruits, the challenge for corporate brands is to create value beyond price.

Health 

Berries, health and innovation: why they are essential to the future of nutrition worldwide-image

27 Jun 2026

Berries, health and innovation: why they are essential to the future of nutrition worldwide
Discover how berries rich in polyphenols, fiber and vitamins support wellbeing and drive innovation across the food supply chain, from harvest to consumption for daily health.

Packaging 

Ahold Blueberries 4x75g: the multi-snack-sized pack that appeals to the modern consumer-image

26 Jun 2026

Ahold Blueberries 4x75g: the multi-snack-sized pack that appeals to the modern consumer
Ahold’s 4x75g pack transforms blueberries into a conveniently portioned, practical, family-friendly snack, boosting impulse buying and the perception of value.