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Breeding 

Matías™, a new blueberry variety: large fruit, high resistance and long shelf life-image

12 Dec 2025

Matías™, a new blueberry variety: large fruit, high resistance and long shelf life
Meet Matías™, the new blueberry variety with large fruit, strong resistance and long shelf life, tested in Europe and North Africa for top market performance.

Prices 

Blueberry and raspberry prices rise in Verona as the retail monitor analyses store prices, brands and quality-image

12 Dec 2025

Blueberry and raspberry prices rise in Verona as the retail monitor analyses store prices, brands and quality
In Verona, blueberry and raspberry prices increase as the season draws to a close. The berry retail store monitor reviews prices, quality, brands and retail assortment across the chains.

Markets 

Press review: Peru dominates, Poland hydroponics-image

12 Dec 2025

Press review: Peru dominates, Poland hydroponics
Record Peruvian blueberry volumes were well absorbed by the European market and expansion of hydroponic tunnels for raspberries and blackberries in Poland.

Sustainability 

Will Mediterranean berries survive the new drought politics?-image

11 Dec 2025

Will Mediterranean berries survive the new drought politics?
In a Mediterranean that is getting warmer and drier, berries will survive – and deserve their place – but it needs become water-smart by design.

Events 

Blueberry innovation and technology: three key conferences in Northern Italy in January 2026-image

10 Dec 2025

Blueberry innovation and technology: three key conferences in Northern Italy in January 2026
In January 2026, Saluzzo, Sondrio and Verona will host major events on blueberry cultivation tech: agrivoltaics, AI, premium varieties and sustainable packaging.

Prices 

Blueberry prices steady in week 50/2025 with variability across premium and standard-image

10 Dec 2025

Blueberry prices steady in week 50/2025 with variability across premium and standard
In week 50/2025 blueberry prices remain steady, showing variability between premium, zero-residue and standard tiers, and differences across the main international retailers monitored.

Markets 

Hortifrut exits Mexico and shifts focus to Peru and China: global turning point for blueberries-image

09 Dec 2025

Hortifrut exits Mexico and shifts focus to Peru and China: global turning point for blueberries
Hortifrut shuts down operations in Mexico and reshapes its blueberry strategy in Peru and China, posting $59 million in losses and investing in high-performing varieties.

Prices 

Online berry prices: red currants +9.1%, blueberries slightly up, raspberries still declining-image

09 Dec 2025

Online berry prices: red currants +9.1%, blueberries slightly up, raspberries still declining
Red currants surge (+9.1%), blueberries slightly up (+1.6%) and raspberries still down (-2.3%). Weekly analysis of online retail prices in Italy and product distribution.

Health 

Health benefits of berries: antioxidants, brain and heart protection, metabolism and gut health-image

06 Dec 2025

Health benefits of berries: antioxidants, brain and heart protection, metabolism and gut health
Berries offer powerful antioxidant, metabolic and neuroprotective properties for heart, brain and gut wellness, proven by scientific research.

Prices 

Piacenza berries: Peruvian blueberries dominate and Moroccan raspberries-image

05 Dec 2025

Piacenza berries: Peruvian blueberries dominate and Moroccan raspberries
The Piacenza retail monitor shows blueberries exclusively from Peru and raspberries mostly from Morocco, with Mexican blackberries. Good quality, Italian redcurrants only, and blackberries trending lower.

Production 

Press review: new varieties, market and production trends in week 49-2025-image

05 Dec 2025

Press review: new varieties, market and production trends in week 49-2025
Over the past two weeks we saw varietal innovation (new releases and breeding programs), production adjustments (Mexico and Peru) and market signals in the UK.