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Events 

A three-Michelin-star evening for Elyson®, the new strawberry from Nova Siri Genetics-image

13 Mar 2026

A three-Michelin-star evening for Elyson®, the new strawberry from Nova Siri Genetics
Nova Siri Genetics presented the new premium strawberry Elyson® (NSG 48) during an exclusive evening at the prestigious Da Vittorio Restaurant.

Markets 

United States: USHBC strategy boosts blueberry sales with major retailers-image

13 Mar 2026

United States: USHBC strategy boosts blueberry sales with major retailers
In the United States, USHBC is strengthening blueberry sales in 2026 through retail partnerships covering more than 15,000 stores including Walmart, Kroger and Whole Foods. Promotions, data-driven targeting and seasonal campaigns aim to increase visibility and repeat purchases.

Varieties 

Press review berries: tight supply, origin switch and a stronger focus on quality and breeding-image

13 Mar 2026

Press review berries: tight supply, origin switch and a stronger focus on quality and breeding
Berries are facing tight supply and high prices due to the origin switch (end of Chile, delays in Iberia/Morocco). Postharvest and breeding updates.

Production 

Storms devastate berry crops in Portugal, Spain and Morocco as production collapses-image

12 Mar 2026

Storms devastate berry crops in Portugal, Spain and Morocco as production collapses
Eleven storms have devastated strawberry, raspberry and blueberry crops in Portugal, Spain and Morocco, slashing production, damaging farms and pushing berry prices higher across markets.

Prices 

Padova: berry retail monitor limited supply pushes raspberry and redcurrant prices higher-image

12 Mar 2026

Padova: berry retail monitor limited supply pushes raspberry and redcurrant prices higher
In Padova retail stores, the berry category remains strong but spring starts with tight supply and rising prices. Blueberries dominate assortments while raspberries and redcurrants appear scarce and costly.

Markets 

Belgium: BelOrta launches strawberry season with first sales of Belgian Lady Emma and Sonsation-image

11 Mar 2026

Belgium: BelOrta launches strawberry season with first sales of Belgian Lady Emma and Sonsation
In Belgium, BelOrta officially opens the strawberry season with the first 2026 sales. The varieties Lady Emma and Sonsation lead early supply as the cooperative targets over 11 million kg.

Events 

All presentations from the European Blueberry Conference 2026-image

11 Mar 2026

All presentations from the European Blueberry Conference 2026
The 2026 European Blueberry Conference provided an opportunity to update producers, technicians and operators in the supply chain on the main varietal, agronomic and technological developments in the sector.

Prices 

Global blueberry price index +1.7% in week 11/2026 across monitored online retailers-image

11 Mar 2026

Global blueberry price index +1.7% in week 11/2026 across monitored online retailers
The global index of online blueberry prices increased by 1.7% in week 11/2026. Organic blueberries recorded the strongest growth (+4.48%), while premium, standard and residue-free segments showed smaller changes.

Events 

Portugal: Santarém hosts the 14th National Blueberry Growers Meeting on the future of the sector-image

10 Mar 2026

Portugal: Santarém hosts the 14th National Blueberry Growers Meeting on the future of the sector
In Santarém, Portugal, the 14th National Blueberry Growers Meeting brings together international experts to discuss innovation, fruit quality, postharvest management and market trends.

Prices 

Online berry prices in Italy: blueberries +5.3%, red currants +2.9% in week 11/2026-image

10 Mar 2026

Online berry prices in Italy: blueberries +5.3%, red currants +2.9% in week 11/2026
Online retail berry prices in Italy rise in week 11 of 2026, led by blueberries (+5.3%). Red currants (+2.9%) and raspberries (+2.1%) also increase. Overview of weekly price changes in the sector.

Events 

Three global berry leaders unite breeding innovation with market demand in the EMEA region-image

09 Mar 2026

Three global berry leaders unite breeding innovation with market demand in the EMEA region
Fall Creek, Planasa and Fresh Forward align industry events in EMEA to connect breeding innovation, varietal development and market demand across the berry value chain.