According to BerryWorld France within 3 years the consumption of blackberries in France increased by 64%.
However, this growth is partly misleading as it refers to a small consumer panel for this fruit. In fact, only 2% of French people buy it. It is the consumers who are fans of the product who are enabling this growth.
But why are regular customers addicted to it?
According to BerryWorld France, "because of its sweet and sour taste, but also because of its vitamin C content, which contributes to the proper functioning of the immune system."
Source: BerryWorld France
