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  • Berries
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Markets 

13 May 2025

Agrovision becomes Fruitist: new brand to lead global superfruit market
Agrovision rebrands as Fruitist and strengthens its focus on premium superfruits, healthy snacks, and a vertically integrated supply chain. The group hits $400M in sales and triples jumbo blueberry volume, expanding into cherries and new global markets.

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