Italian Berry provides companies with a variety of tools and channels for B2B communication:
Native Advertising
With the native advertising formula Italian Berry produces technical content in cooperation with specialist companies in the sector to target an audience interested in learning more. Readers will find reliable and professional content and companies will be accredited as reliable partners. With this tool, companies can focus their communication on the topics that most interest their readers.
Italian Berry identifies the topics for companies that attract the most views and are therefore the most effective. Content that is published as native advertising contributes to a solid knowledge base that readers consult on an ongoing basis, generating visibility over long periods of time and not just for current events.
Some examples of native advertising:
- Now it's time to prune blueberry (technical partner: Fall Creek)
- Fertilisation of raspberries: theory and practice (technical partner: Molari)
The contents are preferably accompanied by audio-video supports which, on request, can be provided by technical partners selected by Italian Berry for the production of multimedia material.
Newsletter
The Italian Berry newsletter is sent every Saturday by email to all subscribers and contains a summary of all the week's news. Italian Berry also distributes two thematic newsletters that focus on two areas of particular interest to Italian Berry readers: prices and production.
Newsletter communication is aimed at a professional and enthusiastic audience who, by subscribing, have expressed an active interest in being informed about issues relevant to the sector. It is therefore a preferred channel for companies wishing to communicate with an active and involved public.
Events
NCX Drahorad has organised two very successful international events at berries in Italy: the Blueberry Business Day in September 2019 and theItalian Berry Day in September 2021. These events were well attended by qualified and large audiences and provided an opportunity to network and gather the experiences of international speakers.
- Blueberry Business Day (2019)
- Italian Berry Day (2021)
- International Blueberry Days (scheduled for May 2023)
NCX Drahorad also organises tailor-made events, providing turnkey solutions such as the conference at Fruttinfiore 2022 and the panel discussion at Strawberries & Berries 2022.
The close collaboration with Global Berry Congress (organised by Fruitnet Media International, which NCX Drahorad represents in Italy) and Morocco Berry Conference (partner of Italian Berry) further expands the calendar of specialised events on berriesand berries in which NCX Drahorad is directly involved.
During these events, sponsors have the opportunity to establish business relationships, meet new customers and improve their visibility to all key industry stakeholders.
Berry Talks
In collaboration with Hortitool and Morocco Berry Conference in April 2022, the Berry Talks series was born, a format of video interviews with global players in the berries supply chain, available on YouTube, Facebook and LinkedIn.
Berry trend
The annual event dedicated to berries in collaboration with myfruit.tv. Experts from the berries industry comment in a webinar on key trends and data on the Italian market performance of blueberries, raspberries, blackberries and redcurrants.
ITALIAN BERRY MAGAZINE
Italian Berry Magazine is a six-monthly publication that collects the main trends and indicators of the berries sector in Italy, with particular reference to consumption and large-scale retail trade. Distribution is on electronic and paper support.
Italian Berry Magazine comes out twice a year: February, with analyses of the second half of the previous year, and August, with analyses of the first half of the current year
Browse the different editions of Italian Berry Magazine online:
Italian Berry Magazine is distributed at major specialized events in Italy and abroad.
SOCIAL MEDIA
Italian Berry has a large international community of followers with thousands of contact points on the main social media: Facebook, Instagram, Twitter and Linkedin.
Direct email marketing
Italian Berry offers companies the possibility to send targeted and personalised messages (DEM) to the audience on their mailing list: B2B communication reaches profiled contacts from all segments of the supply chain, from production to retail.
Banner
The presence of banners on the Italian Berry website and newsletter is deliberately limited to maximise the effectiveness of communication. Formats can be customised on request.