Marketing
Driscoll's launches blueberry premium Sweetest Batch
Driscoll's raises the taste bar even higher with the launch of blueberry Sweetest Batch™, described as "the sweetest sensation to hit the shelves this fall". This latest addition to Driscoll's limited edition collection will be available in select U.S. cities for a limited time and offers a unique experience, [...]
MoreArgentina: campaign launched to promote consumption of blueberries
This is the third year of the campaign to promote the consumption of blueberries , which is part of the government's "Eat More Fruit and Vegetables" programme promoted in Argentina by the Ministry of Agriculture in collaboration with Argentina's Blueberry Committee. The aim of the campaign is to position Argentina's blueberry as an alternative consumption of fruit and vegetables [...].
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The rise of blueberry, an opportunity for the trade
With world production growing steadily (+35% in just two years for a total of 1,165,000 tonnes harvested in 2018) and global demand doubling over the last decade to 2 million tonnes last year, blueberry has officially cleared the colour blue in the food sector, where it traditionally had a connotation [...].
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