01 May 2020

WHITE STRAWBERRIES, THE NEW FRONTIER OF TASTE

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Luca Lovatti has recently posted on Linkedin the first fruits of White Strawberry n. 5 by Berry Lab from Cesare Dal Ben in fuori suolo.

VERY SWEET TASTE, WITH 'TROPICAL' AROMAS OF PINEAPPLE (IT RETURNS TO THE FLAVOR OF THE ORIGINAL STRAWBERRY OF FRAGARIA ANANASSA), INTENSE AROMA AND BRIX 10° (COMPARED TO 6°-7° OF THE STANDARD VARIETIES).

Luca Lovatti

This type of strawberry is very popular with Japanese consumers.

Berry Lab is a consortium of European Nurseries, Privates and Cooperatives. The main breeding plant and headquarters are located in Cesena (Italy). The main objective of Berry Lab is to discover and develop new varieties of strawberries with a superior taste and aroma. The selection activity started in 2010.

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